I am writing this blog about the promotion of our last gig. Our gig was played three times, Tuesday at 2 and 7 and Wednesday at 7. The turn out to the gigs was average and the theatre could have definitely fitted more people in. I would say that our first gig at 2 had the biggest audience and the last day had the smallest audience.
Our gig wasn’t really promoted that well. I think this because the gigs weren’t promoted online much by anyone performing in it. Only a few people and the college shared the event on social media. There were posters around college for promotion too, but i think the main way the gig was promoted was by word of mouth. Most of the audience for the gig at 2 were people from college who had been told about the gig. Most of the audience were students on the other music courses that had been told about it by us and lecturers. But there were some other performing arts courses there such at the Actors, Dancers and musical theatres. Most of these heard about the gig from word of mouth because we all asked if they would like to come and watch. This was a good idea because they all brought more people to the gig.
On the night of the first gig day it was mainly families and friends of the people who were performing in the gig. But also some more performing arts students turned up as well! Again, I think the audience turned up because of word of mouth from everyone playing at the gig. This is because the people performing at the gig had asked their families and friends to come to the gig. I don’t really think the promotion on social media and posters through-out college helped much to gain the audience at all and it was mainly from word of mouth. To improve for next gig i think it could gain a bigger audience if everyone performing shared the event on social media and tried to promote it more on their profiles and music pages. But on the other hand I think if all the performers promoted it on social media, the same people would have turned up that came due to word of mouth. This is because its mainly families, performing arts student and close friends of the performers.
On the last night the audience wasn’t as big as the day before. This is because the majority of the friends, family and performing arts students came to one of the gigs the day before. But what i had noticed is that The last nights audience included people who saw it the day before and wanted to come and see it again. So the last nights audience included people who have already seen the gig, which also brought new audience members to watch the gig who hadn’t seen the gig before. The audience also included more families and friends, mainly because it was easier for them to come to this gig and not the gigs the day before. But the audience on the last night was smaller because most of the people who wanted to see the gig had already seen it the day before.
On the other hand, i think to promote our gig better we could have created a poster suitable to print out and put in around the college and the local town. Plus also be able to share it on social media platforms like Instagram, Facebook and Twitter.
Here is a poster i have made to promote this gig:
A poster like this would help promote the gig more and it might have actually made more people turn up. Its because all the information you need is on this poster for anyone to attend the gig and not just because hearing about from word of mouth. I think the best time to place the posters around the college and town would have been 1 week before the gig. This is because i’ve found that if posters are up for too long, people either forget about the gig or because its been there for so long they don’t pay attention to it. 1 week is the ideal time for people to notice the poster, talk to their friends and check if they’re free. The poster would also catch peoples eye because it stands out. This would definitely be something to improve on next gig, by making posters. But its not just about posters physically. It would also be better promotion if the poster was on social media platforms. Such as Instagram, Facebook and Twitter, where many more people would be able to see it. Along with an event page the poster would have been a key feature in promoting the event. The picture format would have needed to be different for each platform though because they all suite different sized pictures. Here is the same poster but its been change to suite Instagram:
Now this online poster is suited for Instagram because it is more square than the A4 style poster. This means that when posted on Instagram it would be all fully visible when people look through their Instagrams. This would have promoted the gig really well and helped gain more Views which means more people would be interested in coming to the gig.
Here are some links about promotion on Instagram:
To conclude i think that the gig could have been promoted better by everyone who was performing. But i thought that the gig was promoted really well by just word of mouth by asking people if they wanted to come. Next time it would be good to try and promote on social media and use posters more and maybe the audience will be even bigger!